About Venerdi Pomeriggio

Dear Visitors,
Venerdì Pomeriggio is a genderless lifestyle project that blends responsibility, craftsmanship, and imagination. Founded by Vivetta Ponti, the brand champions an authentic and conscientious approach to fashion, with every piece produced entirely in Italy using surplus and deadstock materials, thereby supporting a short supply chain and local artisanal expertise.

Its aesthetic draws inspiration from the world of interiors: wallpaper, vintage objects, pastel-toned upholstery fabrics, velvets, and details borrowed from antique pieces, alongside surreal elements that infuse spaces with soul. At its core lies the belief that clothing and interiors share the same emotional language—one capable of evoking intimacy, wonder, and storytelling.

Capsules will be available through direct sales as well as a highly selective network of boutiques that reflect the brand’s philosophy.

With a particular commitment to social impact, part of the accessories are crafted in collaboration with a social cooperative that supports the employment of individuals from disadvantaged
backgrounds.
In essence, Venerdì Pomeriggio celebrates beauty, sustainability, and expressive freedom—transforming the emotion of interiors into a new way of experiencing fashion.

Yours,
VP